Can a small business really benefit from blogging? Whether you run a business from home or some other small business, you may be questioning whether blogging in business is going to be worth it.
Maybe this will convince you:
According to Hubspot, one company’s blog strategy increased lead flow by 700 percent in one year!
Regardless of whether you are large company like Coca-Cola or work from the comfort of your home, the benefits of blogging in business are too hard to ignore!
Of course, your blogging plan will differ from the big brands, but you are going for a similar result: new leads and sales every month.
Imagine how that will compound in the long term to build a successful business.
In this article I have 5 powerful advantages of blogging in business. Seriously, you’ll be ready to take action once you see these benefits!
1 – Get Your Business Brand Out on the Internet
Can people find you when they look for your business or the products you sell?
One of the biggest challenges for any business owner is how to get more customers. You can certainly attend networking meetings in your local area and send out flyers.
While these type of marketing efforts are good ones, they have limitations.
For example, the only people that would be aware of your business are those that you have a chance to personally connect with.
Check out these stats from Hubspot’s recent study.One of the biggest advantages of blogging is that you can gain new customers from old blog posts you wrote in the past, as well as the current ones.
On the other hand, one strong advantage of blogging for business is that anyone, anywhere can find you 24/7. You don’t even have to be present for that to happen.
Increasing your business presence online can help you gain new leads and customers each month. And the best news is that they will find you!
2 – Connect to People through Blogging
These days people want to buy from brands they trust. Blogging for your business will let people get to know more about you and your company.
For example, people can buy a similar product from many websites. By personalizing yours with your vision, mission and unique voice, customers will get to know, like and trust you.
Through business blogging you give visitors a window into your world and what makes you the brand that they want to buy from.
3 – Build a Reliable Reputation
Over time, the more people you connect with through blogging, the more reliable of a reputation you will develop.
Conducting business online is very much like doing business in the physical world. These are real people that need to trust you and feel like you care.
For example, by providing real value on your blog that will help others make better decisions, you can build a positive reputation online.
4 – Develop Relationship through Business Blogging
When you create value driven blog posts, ask questions to find out more about your audience.
Get a conversation started for more engagement through blog comments or via the contact form on your blog. This is another great way for you to gain trust with your blog visitors.
And, when your audience really likes and trusts you, they will report your blog articles in various social media networks, giving you even more exposure.
5 – Be Seen as a Leader in Your Industry
Getting people to your blog is the first step. The next step is converting those visitors to long-term customers.
You do that by establishing yourself as a leader in your industry. This is a great advantage of blogging for business.
For example, what if your brand is the go-to source for a huge audience? The potential for converting that audience to paying customers is great.
You’ll also have the advantage of growing your customer base month over month.
So can blogging benefit your small business?
If you do it the right way, I say yes! I’ve experienced it myself. By building a business online, I’ve been able to accomplish much more than I could ever accomplish otherwise.
Take a minute to decide whether the advantage of blogging for business are worth it, and then explore your options.
Just think, if you start now, your business can look a lot different a year from now!
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