Are you struggling with your website conversion rates? Even if you get a lot of traffic, if it doesn’t convert into sales, then it’s time to make a change.
Frustration is the best way to describe that feeling when you spend your time to attract people to your online site but there is no sales growth!
That’s where conversation optimization comes in.
Today I have 5 powerful ways on how to increase conversion rates and therefore multiply your sales!
Create Easy to Understand Content
Have you ever heard the KISS principle? “Keep it simple and straightforward.” (I like that version!)
Regardless of what type of content you create, keep it simple and understandable. If you get into all the technical details, benefits a mile long and other intense verbiage, it can be overwhelming for your visitors.
Most people want instant gratification. That translates to getting to answers fast when looking for solutions.
Instead of a long, drawn-out sales pitch, keeping simple will have to increase website conversions.
Create Simple Online Forms
Do you like filling out forms? I sure don’t!
When I see a long form to fill out, I usually leave the page. It just feels like too much work.
Another way to improve conversion rates is to keep your forms simple and to the point.
For example, collecting an email address only is as simple as you can get for email marketing . Do you really need all the other information?
I noticed that when my forms required a phone number, the conversion rates were much lower than when I only required an email and first name.
What has your experience been with this?
Do you Have a Clear Call to Action?
A call to action is required so your visitor knows what to do next. I am shocked by the number of content creators that have no calls to action at all!
Hmmmm. No wonder the conversion rates are low!
Creating a call to action that is clear and direct is crucial to improving conversion rate. More important, it should entice a person to move to the next step in your sales process.
There are many ways to create a clear and visible call to action:
- Bold letters
- Bigger text
- Image button
- Colored text background
- Popup message
Whatever you decide, make it stand out!
And you don’t have to wait until the end of your content to place a call to action. You can easily include it after the first or second paragraph, as well as near the end.
Create Appealing Headlines and Subheads
Do your headlines grab attention? What about your subheads?
The headline will entice a person to read your content. Now you need to keep them interested with subheads that are just as appealing.
The subheads should support your headline title and offer value!
As for blog content, Google looks at the subheads in relation to what your content is about to determine if your blog post should appear in any given search results!
Everyone is Doing It!
What happens when you see others getting great benefit from a product or raving about it?
It makes you want it too!
Don’t be afraid to include customer testimonials in content! This is a great way to increase conversions and your profits.
People listen to other people!
In addition, you want to show your visitors that whatever you are offering really works.
It’s not enough to get tons of traffic to your website. Converting all that traffic to sale is something every online marketer needs to pay attention to.
Start improving your conversion rates by implementing the simple strategies outline in this article.
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