Is your social media engagement getting the results you were hoping for?
Truth be told, creating engaging social media posts can challenge even the most creative online business owner.
You may have lots of followers that don’t engage in any discussion at all. Does this benefit your online business?
Not so much.
For example, to get real engagement from your social media networks, creating a two-way dialog is crucial to success.
Most online marketers get into a rut of creating one-way dialog which doesn’t create discussion in social media.
If your social media engagement is not what you’d like it to be, take heart. Today I have 5 ways for you to make improvements in social media to get more engagement from your audience.
5 Easy Steps to a Winning Social Media Engagement Strategy
By making just a few tweaks to your social media, you can get more engagement. Once you find what works well in social media, be sure to do more of it!
Here you go:
1 – Ask Questions of Your Audience
Have you noticed that people love to share about their own experiences and enjoy giving their opinion?
Their answers and comments will always give you a clue as to the interests of your audience.
And don’t forget to reply to all comments, especially on the first day of your post.
Your questions don’t need to be clever or even too creative. They just have to be the right question aimed at your audience needs and interests.
What type of questions can you think of that would create conversation and more engagement on your social media posts?
2 – Share Motivational Quotes
Who doesn’t love a daily dose of motivation? Quotes are a sure fire way to get more shares and engagement in social media.
For best results, find unique quotes that will get people thinking and relatable to what they want to achieve.
Quote images are even better than just the words. There are many free websites where you can create free quote images. Here are just a few:
You can also add your own website address or social media name to the image for branding!
3 – Be a Problem Solver
Do you notice online ads these days? Most people tune them out.
Sometimes, social media content is too similar to an online advertisement. If so, people will just tune you out.
To get true social media engagement, post content that is well-thought out. Have a plan!
What are the problems that your audience faces? Post content that helps solves those problems.
By using this method, you’ll be opening up the opportunity for more engagement in social media.
4 – Create Captivating Images
According to KISSMetrics, articles with images get 94% more views than those without.
You cannot ignore those numbers!
Post images that tell a story or captivate the viewer. Wouldn’t you love it if your audience paused when they came upon your images?
There are lots of places to grab images and make them your own. You can read more here.
According to Life Learn, “When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.”
5 – Repost Content
Posting other people’s content is another great way to get more social media engagement. Especially if it’s content that already went viral.
You can also repost your own content from a few months ago. Repurposing content is one of the most underutilized methods to get engagement on social media. Get busy!
I’ve given you five ways to improve engagement in social media. You can use these ideas on various social media networks.
What tips can you contribute here on getting more engagement? Share in the comments what worked for you!