If your website is not getting any leads or sales, chances are you are getting lots of traffic from a bunch of looky loos. These are viewers who look at your website and move on without taking action
While increasing traffic to your website is an important part of marketing, attracting the right traffic is crucial if you want to convert viewers into buyers.
That’s how you make money online.
Why work so hard on getting viewers that don’t take action on your content?
Check out these strategies you can use to attract the right audience and inspire them to take action.
Strategies to Attract and Convert Website Visitors
Making a few tweaks to your online content can significantly change how you do business online. Instead of creating content that collects dust, create content that brings qualified, interested buyers to your site.
1 – Create a Clear Content Strategy
You should have a content strategy in place before ever creating a piece of content. The thing you don’t want to do is sound like an infomercial or create content that is too generic to be of interest to anyone.
So, where do you start?
Who is Your Target Market?
If the people hitting your website are not taking action, chances are they are not part of your target market. They may be window-shoppers that happened upon your content for reasons other than what you intended. Maybe they are just researching or not even sure of what they want.
Define your ideal customer first so you can understand how to frame your content in a way that appeals to them. Where are these people online and what are their problems or pain points?
How can you provide value through your content? People love value, so give it to them!
What do You Want Viewers to Do Next?
If you are attracting the right readers but they are not taking action, ask yourself why. Your content should inspire people to take action.
Every piece of content you create should have a purpose, regardless of the content type (blog, social media, video, audio.) Create a call to action (CTA) based on the purpose of the content that will inspire people to take the next step.
Your call to action may be things like:
- Download an ebook
- Make a purchase
- Register for webinar
- Contact you
- Get more information
You get the idea.
Without a solid call to action, viewers will look and leave without doing anything. In fact, they may leave wondering what the next step is. Give it to them!
2 – Your Content is too Generic
Many times when I am researching a topic, I come across website content that is all very similar. I was ready to buy but none of the content I read gave me the right information to make a buying decision.
With over 2 million blog posts published daily, yours needs to stand out and be unique. You want to address your ideal buyer’s needs such that when they read your content, they are thinking: “Yep, this is exactly what I need.”
Take care in writing headlines that are compelling, address the problem and provide the solution. You can use headline analyzers for free.
If not, your content will get lost in a sea of others that are all similar in content and headlines.
During Internet searches I find results that all have headlines that are so similar too each other, I cam not compelled to click on any of them.
As you write your content, what details can you provide that address every aspect of what your ideal customer is looking for?
Provide your audience with content that is so in-depth, they won’t hit that back button!
Make yours stand out from the rest!
3 – Use Search Engine Optimization
Using search engine optimization (SEO) techniques will help your content get found in search engines. This is where it really pays to do your keyword research.
What are the keywords or phrases that your potential buyers are using to search the Internet? More important, what is their intent?
User intent is a person’s reason for performing a search query in a search engine. It’s more than use a single word or phrase.
You can see how user intent is one step beyond keyword research. For example, look at the keyword “best diet.”
Searchers have a specific intention in their online search for information, like:
- What is the best diet for men?
- What is the best diet to lose weight fast?
- Best diet for healthier skin
- Top weight loss diet plan for paleo eating
All of these fall under the search of “best diet”, but each query has a completely different intent behind it.
Doing your research before writing content helps your audience find you.
4 – Create Relevant and Fresh Content
Keeping your website updated on a regular basis will help with return visits from readers. As your website gets more traffic, you can keep track of analytics to discover what content is most popular.
There is a wealth of information you can get from analytics that will help you determine what topics are doing well and which are not.
Researching your target market is a continuous task so you can keep creating relevant content as the needs of your audience change.
You can also update old content to reflect new information that might interest your audience. Everything changes at a fast pace these days so make sure your content is accurate. Go through your old posts and evaluate every element to figure out what you should modify.
Implement these content strategies to help attract your ideal buyer and find more quality leads. Evaluate your content ideas on a regular basis to ensure that each one has a purpose and is aimed at generating traffic and converting to buyers or subscribers.