Have you ever been on a webinar that bored you to tears? How about being disappointed because the webinar did not deliver on its promise?
Webinars are a great way to connect with a massive number of people at the same time. They are also an incredible tool to impact your audience with transformational message.
But seriously… how many webinars really accomplish that?
In today’s world of digital interruptions (email, phone etc), you will be lucky if your viewers stay until the end of your webinar.
That being said, you better make it a good one!
Structuring your webinar to be engaging and useful will help you increase the number of people that stay to the end and get value from it.
In this article I share three tips for creating engaging webinars that will have a memorable impact on your attendees.
1 – The Webinar is not all about You
How many times have I been on an hour-long webinar and the first 20 minutes were spent on the presenter’s accomplishments or transformation?
Frankly, spending 20 minutes bragging on everything you’ve been through to find success is a waste of time.
That’s not what your audience signed up for on your webinar. They want to learn something!
You can easily spend 2 to 5 minutes giving a quick background on your experience and then move on to the real content.
Blabbing on and on about yourself is almost a guarantee that your webinar attendees won’t make it to the end.
2 – Deliver on Your Webinar Promise
One time I attended a webinar that promised to teach me how to use YouTube to make money.
The entire webinar turned out to be a sales pitch for product that would teach me some supposedly cool YouTube tactics.
That type of webinar did not deliver on its promise!
A webinar is another form of content. If your content is just sales pitch, it will affect your credibility in a negative way.
Not only that, be respectful of people’s time. Taking time out for an hour long webinar should provide some value to your audience and not just a sales pitch.
It’s a sure way to have zero attendees by the end of the webinar.
Decide what value you want to provide through your webinar content. Then create a high-quality webinar that is focused on your audience needs.
3 – Make your webinar Unforgettable
To maximize the effective of your webinar, help people learn to implement what they learned long after the webinar ends.
Have you ever been on a webinar that lasted hours and gave you about 25 things that you can do?
One word: overwhelm.
Usually people don’t implement what they learn because it’s too much information.
Instead, deliver a webinar with 3 solid points to take away and implement.
Believe me, they will remember you.
Back in the day, I used to teach software classes to large corporations. Most instructors were giving 5-day classes filled with techno-babble. The students were not able to implement what they “learned” into their work projects.
I solved the problem by creating shorter, more focused one-day classes in which the students could successfully take what they learned and apply it to their daily tasks.
It works the same way with creating an engaging webinar. Would you rather have people walk away with memorable tactics they can implement or confusion?
Crafting engaging webinars can help boost your business and increase your profits. If you create your message with value, craft your words and presentation effectively, you’ll have a winning webinar!
It helps if you have a webinar blueprint to get started.
Get your FREE Perfect Webinar script to get started with creating an engaging presentation.
Peter Beckenham says
Wow, it’s been too long since I last commented on your blog as my recent focus has been all on my sales coaching.
What a refreshingly honest and accurate assessment of webinars.
webinars can make or destroy your reputation and I most certainly agree that there are way too many webinars poorly disguised as sales pitches.
Thanks for the awesome pointers about how to make our webinars more effective – I especially appreciated the “overwhelm” aspect
Cheers and best wishes from the village marketer
Dr. Anand Bhardwaj says
It is a very informative and knowledgeable article.
Dr. Anand Bhardwaj recently posted…Best Vastu consultant in Jammu & Kashmir | Vastu Expert in Srinagar
Shantell L. Jones says
Awesome article. Covers everything in detail. Almost reminded me of my early days in blogging. I think you should do a part-time job as well as focus on marketing a single software or product related to your topic.