Are you struggling to get leads for your business? It’s a common challenge for any online marketing business.
The struggle is real and now you are thinking about buying leads for business.
Buying leads seems like the answer, doesn’t it? Your struggle will be over and you’ll have plenty of people to talk to about your products and business.
Let’s rewind. It’s not quite that simple and today I will share 3 facts about buying leads for your business that will get your rethinking this lead getting strategy.
1 – Beware of the Buying Leads Scam
I’m sure you never thought of buying leads as scam, right? Most of the companies that you buy leads from seem very reputable.
So what’s the problem?
Brace yourself. I was just as surprised as you to learn this stuff!
Have you thought about where the email addresses come from? Some lead sellers get these leads from:
- Old lists
- Picking them off websites
- Collecting contacts at conferences.
And if that’s not enough, I also learned that many top online marketers create their own lead capture pages and opt-ins. They then sell you those leads.
These are the same online marketers that will encourage you to buy leads!
So what’s the problem?
For example, if someone opts-in to one of these lists, they did so based on a certain offer or company. Not your offer or company.
That is exactly why the majority of people that I called on my purchased leads lists had no clue why I was calling them and wanted nothing to do with my offer.
If that’s not enough, many of these email lists that you buy are not put together with the greatest of care.
With a fair number of phony contact numbers and email addresses, you may spend hours before you figure that out!
2 – Your Target Audience Matters
Who is your target audience? Your audience is the lifeblood of your business so you ought to know who you are targeting.
Ultimately, the goal of everyone who markets their business online is to sell something. Right? That’s how you make money.
Now what would happen if you are buying leads for your business and send emails to people about your products?
With what we learned in the first point above, these people have no clue who you are and likely have no interest in what you are selling.
For example, if I buy leads from someone who sold me their leads, these prospective customers will simply be confused.
It’s like taking a shot in the dark.
If you are looking for a high conversion rate through buying leads, here’s a newsflash:
The conversion rate will be very low.
3 – Put yourself in the Shoes of the Leads you Purchases
Do you ever get email from someone that you don’t know? I do! And now I know why.
It’s because I opted into someone’s list and ended up being sold to another person’s list.
Usually I delete and unsubscribe from those type of email. I don’t even read them, do you?
Now, if you don’t open emails or answer calls from people you don’t know why would anyone else?
Just because you buy leads, doesn’t mean these are quality leads that want what you have to offer.
Another point is that lead lists are sold multiple times. For example, if you call someone from the list of leads you purchased, they probably had several similar calls over the past few days. That’s because lots of people own the same lead list as you!
Buy leads for your business is always risky business. I can’t even tell you how much money I wasted buying leads. It’s also a waste of my time.
A better plan is to grow your own lead list organically. You do this through blog and video content, capture pages, social media marketing, and other pay per click methods.
Taking the steps to build trust with people is crucial to success for any online business.
My greatest success online came from using blog, video and social media to generate thousands of leads and customers organically.
I know that buying leads seems easy, and it is, but it won’t get you very far.
If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.
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