Using the right YouTube channel marketing strategies can help you gain subscribers and views. Make it easy for new viewers to be attracted to your channel!
The way you present your YouTube channel to the world can make a huge different as to whether people decide to subscribe or not. It’s also part of a solid discovery strategy so people can find you in YouTube search results.
Today I have five things to include in your YouTube channel marketing strategies. These are not hard to do, so do them!
1 – How to Improve YouTube Channel Branding
Who do you want to attract to your channel on YouTube? Before you can brand yourself and your channel, you need to know who you are talking to.
- Knowing your target audience is a must regardless of what type of content you create: video, blogs, audio and so on.
- Knowing your target audience will help you define the type of video content you create.
For example, many people skip this step and instead create videos that may appeal to a very broad audience. However, they rarely reach anyone who sticks around because their focus is not narrow enough.
Branding is one of the most important YouTube channel marketing strategies because it will help people feel welcome and want to come back for more.
2 – Create a Powerful YouTube Channel About Page
Have you filled out your YouTube channel’s about page field? If not, you could be missing out on attracting subscribers and a fantastic search engine optimization opportunity!
Your channel About page does two very important things:
- Tells YouTube what your channel is about which helps you rank in search results.
- Communicates your channel’s value proposition to viewers so they know whether they want to keep coming back for more!
Choose your words carefully in your About and be sure to align what you say here with what you do.
In addition, it’s a great way to get new viewers. When your videos show up in various places on YouTube, a viewers can hover the mouse cursor over your icon and a snippet of the About box appears!
3 – Organize YouTube Channel Sections
All too often I happen upon a YouTube channel that has no sections on the channel page. This makes it difficult to see what videos or categories to choose from.
It also makes the channel look unorganized and chaotic.
Creating sections is a proven way to convert viewers into subscribers because:
- They like what they see.
- You make it easy for them to decide what to watch next and decide whether your channel is one to which they want to subscribe.
YouTube channel sections are very simple to create. You can group your videos in a number of ways to make channel section. You can create up to 10 sections on one channel.
You can create channel sections based on:
- Popular uploads
- Recent uploads
- Liked videos
- Playlists (feature all playlists created by the channel in a section)
- Single playlist
- Multiple playlists
- Liked playlists
- Recent activities
- Recent posts
- Other Channels
Give your viewers a nice organized and enticing YouTube channel home page! Learn more here about creating sections.
4 – Create Custom Thumbnails
Have you noticed that YouTube gives you three thumbnail choices from your video? They are usually awful!
Instead, create custom thumbnails for each video you upload. This is one of the key YouTube Channel Marketing
Strategies that makes it easy for viewers to spot your videos in a feed or other list.
You can establish a look and feel for your thumbnails so when viewers see it, they know it’s you! Read more about creating custom thumbnails here.
5 – Be Consistent with Publishing
Consistency is your friend with any type of content marketing. It’s especially true of your YouTube channel.
Consistency is an important marketing strategy to incorporate into your plan.
For example, let’s say that your favorite TV show played whenever the network felt like it. You’ve have a difficult time figuring out when to watch it!
OK, that’s a little different but you get the idea.
Give your viewers and subscribers a regular and consistent posting schedule that they can look forward to.
Your goal is to create a habit of your subscribers. That habit is watching your videos and a consistent schedule can help with that.
Don’t skip this channel marketing strategy! Think carefully about what you can stick with. For example if you can only create and publish one video a week, do that.
If you start out with an aggressive schedule that you can’t stick with, inconsistency will set in.
Start small, establish a schedule and grow from there.
I’ve given you some crucial ideas to improve your YouTube channel marketing strategies. These tasks are simple to do and will help boost your channel for subscribers and search results.
To learn more about more proven YouTube marketing strategies , click here.
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