How hard can it be to write a blog headline? Writing a title for your blog post isn’t too difficult, but writing a high converting blog headline is a challenge!
Your blog post title can either drive a lot of traffic or not. Catchy headlines are the most important element of any marketing content.
It’s where you capture a reader’s attention. For example, if you blog post appears on the first page of Google search, is it compelling enough for someone to click it? Or, will they click the next blog headline in the list because it’s more compelling?
If your blog titles are blah, I have 4 ways for you to turn them into fantastic!
If you use this checklist each time you create a headline, you can attract more prospects that will click and read your article.
This will give you a better chance of getting more traffic to your website and then converting them into customers.
Make Your Blog Headline Clear
Is your blog title clearly understood by the reader? This is the most important aspect of a great headline.
For example, if your blog post title is something like, “Blog Title Ideas”, it may not get a lot of attention.
But when the same article is titled with, “5 Tips To Writing Irresistibly Clickable Blog Titles”, you’ll get more traffic because the title clearly indicates exactly what the reader can expect.
The first title in the example is too ambiguous and doesn’t provide a clear message. Be very specific with your titles for clarity.
The most important thing to remember is that people are searching for answers in search engines. The less they have to figure out when reading headlines, the better.
Keeping your headlines clear and specific is your best tip to writing better titles.
Use Headlines and Sub-headlines
Sub-headlines are just as important as a headline. You create a kick-ass title to get a prospect to click to read your article. But your subheadings will keep them reading the entire article.
Sub-headlines also break up the article into digestible sections to make it easier for a person to read and understand.
In addition, using subheadings gives Google more elements to index in your blog post.
An informative sub-head should boost the clarity the reader gets from the headline.
The sub-headings can be used to reaffirm why your reader has landed on your in the first place.
The Best Headlines Include Numbers
Do you use numbers in your blog headlines? There is a lot of research with documented proof that people tend to click headlines that include a number rather than one that does not.
Numbers give more certainty and subconsciously tell the reader that the information they are about to read is based on fact.
In a recent study conducted by Moz and Conductor, they analyzed a large set of titles across publication sites and social networks to find out which type of headlines are most preferred.
Check out the most popular type of headlines! Numbers!
If someone is looking for a solution online, numbers become more attractive than words.
You can use all types of numbers in your blog headlines. For example:
Top 5 Ways to Lose Weight Fast
Apply These 7 Secret Techniques to Improve Blog Headlines
Including numbers in your headline is a great way to capture the attention of your readers. Be sure that your subheadings support the focus of your blog headlines.
Generally, the number will be in the main headline rather than the sub-head. But the information in the sub-head should support whatever number you include in the headline.
Use Tools to Create Great Headlines
How many times have you sat in front of your computer trying to think up a clever headline? You don’t have to!
In addition to the aforementioned tips, you can make use of some great tools to get ideas and analyze how compelling your headline is.
Blog Headline Generator
Have you ever used a blog headline generator? They are fun and will give you hundreds of title ideas based on the focus information your provide.
Here are my favorite headline generators that I use on a regular basis to get ideas:
Head over to this free headline generator and enter your topic. Then just click Go and an incredible list of ideas will appear.
You’ll get results that include headline in the categories of:
- How To
It’s fun way to get blog headlines and get your creative juices flowing!
This paid-for headline generator does a great job of giving you hundred of titles in various categories. You download Fresh Title to your computer and it works on PC or Apple operating systems.
After you generate a headline, how do you really know if it’s compelling or not? That’s easy! Just head over to the headline analyzer!
CoSchedule has the best free analyzer I ever used. In addition to the analysis, CoSchedule also provides you with a wealth of information about the various elements of your title and how to improve them.
You get a score that is broken down into four areas, each with an explanation. The higher the score, the better your headline. When your score is 70 and above, the color is green. If you get a low score, the color is red which means it’s not good at all.
Head over to CoSchedule and have fun with it. Let me know how you like it!
Writing great headlines for blog posts takes skill and a little help from a few resources. You have a much better chance of converting when you take the time to do it the right way.
Successful marketers understand what works and what doesn’t, so they gravitate toward the tried and true in order to maximize their results.
If you keep your headlines clear and to the point, include sub-headlines that support the primary point of the main headline, and include numbers to give your headline substance and authority, you can exponentially increase your conversion rates regardless of what type of marketing document you are using.
Today I’ve given you 4 ways that you improve your blog headlines. Which of these resonate with you and what other recommendations do you have? Tell us in the comments!
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