Have you considered using customer loyalty programs as a successful online marketing strategy?
For any business, attracting new customers while retaining existing customers should be a crucial part of your marketing strategy.
After all, without customers, you don’t have a business!
Having a good customer rewards program in place shows your customer that you truly care about them and value their business, and can also increase sales for you!
Of course, there is a right and not-so-right way to implement any loyalty program. It can either help you build a successful customer base, or be the marketing nightmare that never ends!
Today I have some tips to help you use your customer loyalty program to attract customers.
Another great perk of having loyal customers is that they usually tell their friends! It’s like having an indirect sales team through word of mouth marketing.
Tips for Successful Customer Rewards Programs
Building customer loyalty is the next step after acquiring new customers. Repeat customers, high retention and referrals can translate to BIG profits over time.
Here are your tips:
Create an Opt-in Program for Your Online Business
Having an email opt-in program is a must for your online business success. It also provides a method for new or existing customers to opt-in to your loyalty program.
Using a capture page, create a sign-up form for your program. Then you can advertise the page in social media or use proven SEO techniques to get lots of traffic to your capture page.
The people who sign up for your program will likely be those who have a true interest in the benefits.
Choosing Your Customer Rewards
Choosing the right incentives for your customer reward programs takes time and patience.
If you give them too much of a discount or over the top gifts, you won’t be making much profits. Instead, find the balance between enough value to incentivize a person to sign up without breaking the bank.
For example, small freebies like exclusive information product content works well. You create it one time and serve it to many!
Your Email Marketing Campaign and Customer Loyalty Program
After people sign up for your program be sure to send email on a consistent basis.
You can include value driven content as well as special offers.
And don’t forget about referrals! Referral marketing is a very underutilized but powerful strategy. So one of your special offers can be for referrals!
Emails can help you build trust with your subscribers, resulting in a higher sales conversion rate.
Today I gave you a few ways to get started with customer loyalty programs to build a successful online business.
Be sure to take your time planning your program before you implement.
A great customer rewards programs can help you build a solid customer base.
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