Does your blog content call to action grab your reader’s attention? Without an effective call to action, even the most interesting blog post is unlikely to convert.
Whether you create email, blog post or social media content, if you are not converting readers to leads or customers then you will have wasted your time.
If you find your content is not performing well, check your call to action. Much of the time, I see bloggers that don’t offer any next step to their readers. That’s a huge mistake. We must give direction to those that read our content or they don’t take any action at all.
I have 6 tips for you to learn how to write a call to action that converts.
What is a Call to Action?
A call to action or CTA is a directive to your audience to take immediate action. For example, marketing call to action phrases typically include action verbs like “find out more”, “call now” or “download now.”
Here are your tips:
1 – Keep Your Call to Action Short
How long should your CTA be? Keep it short and to the point, while still clearly communicating your message. A good guideline is to keep it under 150 characters.
Here’s an example: instead of “call today”, make the statement more specific and compelling as in “call today and get a free quote.”
Be sure to that your call to action does not go on and on and on.
2 – Use Actionable Verbs in your Call to Action
Encouraging your audience to take action requires the use of actionable verbs.
These are words that express something a person can actually do! The purpose of your content is to inform but also to get your reader to take a specific action of your choosing.
For example, if your call to action includes the word “download”, you are inspiring your read to download something.
Here are some great examples of actionable phrases:
- Sign up
- Place your order
3 – Create Urgency in Your Call to Action
The next part of your CTA is urgency. If you have a very directive that lacks urgency, your reader won’t be emotionally charged to take action.
For example, if you have a specific offer, you want to phrase your sentence such that your reader understands they should act right now to take advantage of it.
If you were to say “call anytime to learn more.,” that would not create any urgency in the mind of your reader. But if you said, “call now to learn more,” you can see how just a word changes the phrase to be more actionable.
Here are a few marketing call to action phrases:
- Limited time
- Act now
- Don’t delay
- Last chance
4 – Provide Value in Your Call to Action
Giving a ton of value in your content is most important to success. Your call to action is not different. Providing value in your call to action is a great way to increase your conversion rate. For example, let your audience know they are getting a deal or something of value for free.
You could say something like “subscribe now to receive your free ebook”, or “order now to get a 50% discount.” Simple, yes?
5 – Make Sure Visitors Can Read Your Call to Action
Forget all the fancy schmancy stuff when creating a call to action. I get so frustrated with tiny fonts that I can’t read or over-designed pages that cause me to lose focus on the value offered.
Make sure your CTA is very specific, readable and visible.
6 – Keep it Simple
OK, now that you got your reader to take action, what’s the next step? They should be easily able to complete the next action. For example, if you lead them to a form, make sure it’s simple to fill out.
When I encounter a form with too many fields that are required, I usually end the interaction right there. Keep your CTA simple as well as the process that follows.
Call to Action Conclusion
If your content is not converting, take a look at your call to action or lack thereof. You can test out different action phrases and keep track of what’s working and what is not.
Without doing some type of analysis on your results, it would be difficult to zero in on the problem.
I hope you found these tips helpful.
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