Are you ignoring your customers? It’s a common problem, especially if you feel like sales are going well and your customers will continue to buy.
Even if you have a quality product or service, there is no guarantee that customers will continue buying from you.
Focusing on customer engagement is the best way to boost sales. This is how you build trust with your customers so they become long-term, repeat customers.
- Do you talk to your customers on regular basis?
- Do you respond promptly to their questions?
- Do you send them value driven content and not just promotional material?
Depending on how you answered these questions about customer engagement, it may be time for you to improve how you interact with your customers and how often.
I have 6 simple tips to increase customer engagement from which I hope you will gain from benefit.
Listen to Customer Feedback
Increasing customer engagement starts with listening to customer feedback. What are people saying about your products or services in social media? If you have a blog or Facebook page, what are they commenting about?
Keep track of the feedback from your customers. You can use this information later to create compelling content about products that better meet the needs of your customers.
Keep Customers Engaged in Social Media
Consider starting a conversation in social media before creating new blog content. This is a great way to find out what your customers are really interested in.
Ask questions that your followers can comment on. From there you can formulate what type of content to write that directly addresses their concerns.
Always Reply to Comments on Blog Posts
Do you get comments on your blog posts? Be sure to respond. When you do, customers will keep coming back. If you ignore them, they won’t have a reason to. Make each person feel important.
24 hours is a good time frame in which to respond at the longest.
Deal with Negative Comments in a Positive Way
Not everyone will agree with you. Take a pause before responding and choose your words carefully, especially if someone left an angry comment.
I would send a message directly to the person first, instead of the entire conversation being made public. Always apologize – the customer is always right.
Be calm, stay positive and create a solution that is beneficial to your customer.
Send Follow Up Emails after a Customer Purchase
If someone makes a purchase through you, send them a personal thank you message. Not an autoresponder email!
Find out if the customer is happy with their purchase, talk about feature you want them to know about and give them a few great tips!
By making customers feel special through appreciation marketing, you can great improve customer engagement.
Write more Personable Emails and Comments
Some people are so formal in their emails. I am guilty! Pretend you are talking to a friend when writing emails and social media posts.
People will connect with you on a personal level instead of feeling like you are not approachable.
I hope you enjoyed these suggestions for increasing customer engagement. Which of these steps will you implement into your marketing strategy?
By making a few small changes, you can easily improve how you interact with customers and how they respond.