Have you succeeded with getting more traffic to your website? The next step is to convert that traffic to customers using a marketing funnel.
I hear a lot of bloggers talking about all the traffic and comments they get on their blog, but still not making any money. If this is your situation, the problem is with conversions.
You may be doing everything right up but your visitors are still not buying anything!
That can be so frustrating, right? I totally get it as I had the same issue with one of my websites. I used all my best search engine optimizations tricks and got plenty of traffic but the conversions weren’t happening.
So I built a better sales funnel or marketing funnel. Whatever you want to call it, it’s a way to convert your traffic into sales.
This post will help you understand why sales funnels are a must to convert your traffic into customers.
What is a Sales Funnel?
You started your website for a reason. Whatever that reason is, the end result is that you want to earn an income.
When you sell without a sales funnel, that person leaves your website and you didn’t collect any information from them.
If they clicked the link but didn’t buy anything, you’ll never know who they are.
On the other hand, if you have your visitors go through a capture page first, you can get their contact information. Whether they make a purchase or not, you can then follow up with email and build a relationship over time.
That is a simple sales funnel to convert traffic to customers.
As part of your marketing funnel, you can also upsell them on other products or services.
Without a sales funnel to convert traffic, making an income from your blog will be out of reach for most people.
What are the Different Types of Sales Funnels?
First, any business can use a sales funnel. It just depends on your business and what you want to accomplish.
For example, whether you are an author, speaker or have a services based business, you can create a marketing funnels that is customized to your offer.
It doesn’t matter if you are selling information or health supplement, you can use a sales funnel to convert more traffic into sales.
Your business funnel will likely fit into one of these marketing categories:
- Best Seller Book
- Product Launch
- Perfect Webinar
- Physical Products
- Brick and Mortar
- Network Marketing Bridge
Example of Product Launch Sales Funnel
If you have a new product to launch, a sales funnel is the best way to do that.
- Your initial capture page includes a compelling sales video with an email opt-in.
- The next 3 pages include videos where you really deliver on the value. Each video should be so amazing that it builds up anticipation of your viewer.
- The final video is where you seal the deal with your product offer.
The flow is simple and once it’s created, you can use your funnel over and over again. In fact, if you created a high converting funnel, you’ll have money flowing into your business over and over!
If you are already getting traffic, creating a sales funnel will be the icing on the cake.
Sales funnels are also very effective when using ads to drive traffic. You’ll be able to refine any step in the flow of your funnel too. Imagine if you can increase signups dramatically and finally start making that six figure income like so many others before you.