Are you struggling to get more sales leads? More and more marketers are turning to Twitter as an effective way to increase sales through user engagement.
With over 500 million Tweets per day from over 313 million users, Twitter can help you reach out to your target audience to increase sales leads.
The operative phrase here is “user engagement.” If you had thousands of Twitter followers but you can’t engage them, increasing sales leads will be out of reach.
Boosting Twitter engagement can directly impact whether you get sales leads through followers, retweets, and messages via your Twitter account.
These simple tips will help you boost Twitter engagement for the purpose of increasing your sales leads.
What is Twitter Engagement?
Twitter engagement is a two-way communication with users. Engagement on Twitter is a person’s response to your Tweet. A user may interact with your Tweets in a number of ways including Retweets, likes, replies, follows and more. Striving for a higher engagement rate on Twitter can result in more retweets or visits to your website or the source of your Tweet.
Ways to Increase User Interaction on Twitter
Increasing interaction with users on Twitter can help you with brand recognition and building relationships with new people. You can expand the reach of your audience when any Twitter user Retweets your message to their own followers.
Here are some proven methods to increase your Twitter engagement rate.
1 – Shorten Your URL Links to Boost Twitter Engagement
Before posting on Twitter, be sure to shorten your URL links. Native links are simply too long to post in a Twitter tweet.
In fact, Tweet that use shortened URLs usually get more clicks. That’s reason enough to do it!
There are a number of web-based programs you can use to shorten links. Another advantage is these services provide a way to track impressions and clicks. Here are three of my favorites:
- Google URL Shortener – Shorten links and track them (be sure to sign in so you can track the links)
- Bit.ly – Shorten links and track them.
- Hootsuite – my favorite because you can also schedule Twitter posts ahead of time and shorten links.
2 – Use Images in Your Tweets to Get More Sales Leads
Whenever I include an image in a Tweet, it always gets more clicks and retweets! Using images is a key way to increase Twitter user engagement.
Tweets that contain images receive more clicks and more retweets. If possible, all your tweets should contain an image.
You can’t ignore these stats: Tweets with images receive 18% more click throughs, 89% more likes, and 150% more retweets.
Create the correct size images for Twitter every time using Canva. You can find ready-made templates of the correct size that you can customize for any social media platform.
Canva also stores your designs so you can download it again or make a duplicate to customize for another design.
You can also set up Twitter cards if you sharing links to a landing page or web page that you own. With Twitter cards, you can boost engagement automatically. Cards is a way for Twitter to pull the featured image from your webpage and include it in the tweet.
3 – Get your Tweets Retweeted to Boost Engagement
If you ask someone to do something, the worst they can say is NO. It’s the same if you ask people on Twitter to retweet your tweets.
When you include the word “retweet” or “RT” in your message, you’ll get more retweets.
Just ask people to retweet for you. It doesn’t take much space you can end up with many more retweets to get your message in front of more people. This leads to more sales leads.
To get Retweets, be sure to post high quality content that makes people want to take action! Be original instead of posting the same boring stuff as everyone else. Let your followers know what you are about and what they can expect from you.
4 – Compel Twitter Followers to take Action
I’ve talked a lot about using calls to action in online content. If you don’t lead your visitor to the next step, they won’t take one!
When you post a tweet, use actionable words to encourage followers to take action:
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5 – Engage Your Twitter Followers
Boosting user engagement is similar regardless of what social media platform you are on. If you constantly just post information without engaging users, then they won’t engage!
To encourage people to respond to your Tweets, ask questions. You’ll get more attention and it will usually result in more followers.
Another great way to encourage engagement is to send a message when your Twitter tag is mentioned in someone’s tweet.
6 – Provide High Quality Value to your Followers
Value is what can set you apart from all the rest. When you know exactly who your target audience, you can create content that is helpful, educational, and inspirational that appeals to your followers. The value that you put out on social media is what will get you noticed and keep your followers coming back for more.
For example, just posting a link with no explanation of why a user should click it is of no value at all. Tell the world how they will benefit from clicking the link and what value they can expect.
7 – Use Hashtags to Get Noticed on Twitter
Hashtags are one way that your tweets can get found in Twitter search. They are an essential way for tweets to get categorized and found for relevant terms. For example, if you type #blogtips into the Twitter Search box. a list of Tweets with the same hashtag will display in the search results.
Choose your hashtags strategically and make up a unique one of your own for branding purposes. Another way to get more engagement is using hashtags that are trending now. You can find these on the left-hand side of the Twitter page.
I’ve used trending hashtags in the past which resulted in a higher engagement rate because my Tweet got in front of more people.
8 – Check your Twitter Tweet Analytics to get more Engagement
The final tip for increasing user engagement on Twitter is to check your Twitter Tweet Analytics on a regular basis.
Paying attention to these metrics helped me get more user engagement on Twitter. You can view a number of Tweet analytics including a 28-day overview and the impressions and engagement rate for individual tweets.
If you see a particular type of Tweet gained a lot of engagement, do more like that! It’s that simple.
Using Twitter to increase engagement is about quality over quantity. You can post thousands of low quality tweets and get no engagement. On the other hand, you can post a smaller number of quality tweets and get more engagement which can lead to increased sales leads.