Successful content marketing depends on the strategies you use. Let’s face it, content is king on the Internet.
You’ve heard that over and over again. While that is still true, it’s important to revisit your content marketing techniques periodically to ensure that your objectives are being met.
Have you ever noticed that when you do the same old thing, your results start declining?
That’s a good indication that you may need to rethink some of your content marketing strategies. There are some crucial changes that occurred over the past couple of years to pay attention to.
Take a step back and refresh your content marketing strategies as you move forward.
The following 5 content marketing tips can help you reshape your content marketing strategy plan.
1 – Write Long-Form Content
One important content marketing strategy is to write long-form content. That just means “longer content.”
Do you remember the days when we could get away with writing 300 to 400 words and get great content marketing results?
Well, times have changes as have the preferences of people and Google. In order to beat your competition in both those areas, start writing longer content.
Some of the most highest ranked content is minimum 700 words but 1000 words is even better.
KISSmetrics recently made a great case for long-form content and how it contributes to your success with online marketing and ranking in search results.
You can see from this SERPIQ graphic that “the top-rated posts usually were over 2,000 words.
Now, I know what you are thinking….Om my goodness! How can I possibly write long form content a few times a week?
Well, you don’t have to. Publish less often but make sure your content is high-quality. Remember, content is king and people want real value.
2 – Focus on Long Tail Keywords
When you do keyword research, look for those long-tail keywords.
The way that people search for information has changed over the years. For example, in the past many content marketing techniques focused on broad keywords.
Broad keywords are not specific. They are more general, have very high search volume and are too competitive to rank.
On the other hand, long tail keywords are more specific and targeted, low search volume, and lower competition.
Incorporate long tail keywords into your content marketing strategies. These are usually phrases that are 4 words or more.
Work these keywords into the title of your content. As you write the content, you’ll naturally find that you include variations of these long tail keywords
3 – Use Your Spell Checkers
I am amazed by the number of blog posts I read with bad spelling or grammar mistakes.
How do you feel when you happen upon a blog post with tons of errors? It’s harder to read and just makes me not trust the writer!
I like to write all my content in a good document program that has spelling and grammar checker. Don’t skip this content marketing strategy tip!
Also read your content before you publish it. For example, even when I use my spell checker, it doesn’t always find words that are spelled correctly but used incorrectly!
4 – Create Valuable Content
Is your content helpful? What solutions are you providing to your readers?
Out of all the content marketing strategies, this one is your most important!
People are scouring the Internet to find answers to their questions. Are you answering those questions?
Here’s a a good content marketing strategy guide: create content that includes actionable steps, suggestions and tips that someone can use and implement.
These fall under the category of how-to articles and lists. These type of articles are popular and get shared the most. In addition, when you are creating valuable content, your audience will keep coming back for more!
Along with writing longer content, you should ensure the content is helpful. Include actionable steps, suggestions, and tips that your readers can actually use. The majority of the content that you release should provide some benefit to your readers.
5 – Share Your Content on Social Media
You can benefit greatly from sharing your content in social media.
For example, whenever I share my content to certain Google plus communities, I get a ton of traffic!
Video: Improve Engagement in Social Media
I’d be crazy not to continue doing that.
Remember, some people prefer to find content within their social media networks so don’t only depend on search engine optimization for driving traffic to your blog.
People are more likely to share as well when they are already in a social media platform.
Today I’ve given you 5 powerful content marketing strategies that you can start implementing into your plan right away.
The strength of your internet marketing success hinges on the quality of your content.
Which of these are you already doing and which ones will you add to your content marketing strategy plan?
Michael Kidzinski says
I think that everyone who wants to get results with content marketing should read this blog post.
Every single strategie that you shared here is very and I mean VERY important and using them can help generate better and better results (I know this from my little experience).
Lisa J. says
Thanks Michael! I appreciate you taking the time to read and leave a comment. How long have you been blogging?