One of the most powerful things about blogging is it does not matter what your business is.
You can sell your own products or services, be an affiliate marketer or a network marketer.
Blogging is the most powerful tool you can use no matter what business you are in. You can get more leads, sales, and increase your profits.
In this post you’ll learn why starting a blog is the best decision you’ll ever make along with 5 tips for beginners.
Why Start a Blog for your Business?
Starting a blog for your business is the best decision you can make!
I know what you might be thinking. There are many ways to market your business on the Internet, so why start a blog?
Social media platforms like Facebook, Pinterest and Twitter are great for marketing. Don’t you agree?
But what happens when they change the search algorithm, shut down your account, remove your content, ensure your content does not reach as many people or make some other change to their policy?
These are important things to be aware of if you are relying on social media platforms to market your business. I’ve seen businesses go from high profitability to barely anything in just a few days due to the aforementioned reasons.
One key reason to start blogging is that it’s your asset on the Internet. You own it forever and control the content.
If you are interested in starting your own blog, I recommend using SiteGround for the best web hosting and customer service. Having a self-hosted blog is a must if you want to monetize and earn income from your blogging efforts.
Blogging Helps you Build your Brand
Your blog can help you build your brand and attract new customers and leads. Blogging is one of the greatest assets you can use to become an authority in your niche market while building credibility.
You can set yourself up as an authority online by helping others learn something new. That’s how you can get recognized as an authority through your blog.
Blogging is a great way to teach online. You may be thinking that YouTube is better. In many ways there are advantages to using YouTube for marketing except for the moment your content is flagged and removed, or no longer shows up in search results.
Again, your blog is YOUR asset. People can always find your content on your blog. It’s like you central hub on the Internet.
Does that mean you shouldn’t use those other social platforms? Of course not. When you start a blog, all your social media links can and should lead back to your central hub.
What Should You Write About in your Blog?
One of the biggest obstacles, especially for new bloggers is what to write about.
The truth is that there’s a way for you to have an endless supply of content ideas for your blog.
It’s no fun to sit down and stare at a blank screen with no idea in sight. But once you understand this piece of the blogging puzzle, you shouldn’t have that problem again.
Here goes…
Everyone is NOT your audience.
That’s where you’ll run into obstacles with your new blog.
First figure out who your target audience is. Once you understand who exactly you are writing for, then you can learn more about the wants, needs, and problem of your target market.
Your blog content then fills the need of your audience.
Here’s the truth.
To get people interested in your blog content, then write what they are interested in.
You can’t know that unless you choose a specific target market and understand what their interests are.
I never run out of ideas because I know exactly who my audience is. They are people who want to market their business online and get leads, prospects and sales. That is what my content is all about!
Why should Anyone Read Your Blog Posts?
If you are just getting started with blogging, you may feel a little insecure about this: why should your audience listen to you?
How can you become an authority on something when you are just getting started and how will you write content that is helpful?
When I started blogging in health and fitness niche I had no clue what to write about. I knew who my target audience was but was still wondering how I could establish myself as an authority.
Here’s what I did. You can do this too!
I watched videos and read books on topics in my niche market. I took notes. I learned. And then I created a blog post from what I learned.
Did I exactly copy what I learned? No. We all have our own perception and ways to relate to information.
This is known as learn, do, teach. You can learn some new things, implement them in your life, and then teach someone else how!
It’s really that simple.
We all learn things. The trouble is that most people takes notes and never share what they learn with anyone!
You can blog about all the wonderful things you learn and teach others who are likely looking to learn the same stuff!
Conclusion
Blogging is a powerful way to get more leads and sales for your home business. Even if you are a new blogger, you can create high quality content to attract new visitors to your blog.
Ready to get started with blogging? Start your self-hosted blog today. It is your best option to be a professional and start monetizing.
Some good tips there Lisa – I also recommend SiteGround, they’re great for speed and support (I put a review up on my blog a few months ago.)
I’d also recommend guest blogging for beginners as a great way to get their work in front of a wider audience (I’ve just started accepting guest bloggers myself on my blog – only Native English speakers though.) 😉
Justin
Thank you some much Lisa. I have been trying to get some traffic on to my blog since last year. I am 100% sure your tips will help me a lot.