Marketing Tactics for Real Estate Professionals

Whether you are just starting out as a real estate professional, or are experienced, an online presence is vital to your success.

Finding new clients and cultivating relationships are skills that need to part of your toolbox. This is where you can combine powerful online and off-line activities that can help convert your real estate leads into sales and referrals.

These tips can help you grow your real estate business through online and offline strategies. Let’s assume that you already have a website and Facebook page.

Online Strategies for Real Estate Professionals

Email list.

Capture leads through email collection which is usually a lead capture form on your website or blog. Send emails to your list periodically and make them unique. If you send what all the other realtors are sending, then you are not setting yourself apart. What is special about you? You are the real estate professional that provides value in every email! Let people know about something new coming to a neighborhood or helpful advice on a homeowner topic. Maybe even recommend some great services!

Create great content.

Writing content that is helpful and valuable to buyers and sellers is key to cultivating relationships. You can also create videos about similar topics. Cover some basic education topics for the home buyer as well as fun facts about the area! Make it fun and interesting, right? Anyone can make a boring list of statistics but you can make that list into a fun fact sheet!

Writing content and creating videos is a great marketing method for real estate professionals. People will get to know, like, and trust you when it comes time for them to buy or sell a home.

Respond in a timely manner.

Real estate marketing does not end with creating your Internet presence. If someone calls you and asks for a referral for a home service repair or even a good home cleaning service, be the realtor that gives the referral. Remember, you need to provide value whether online or offline. Be helpful no matter what!

Follow up.

Follow up in the most important part of real estate marketing. This is where you cultivate relationships, always reminding new and old prospects that you are the real estate professional they want to hire. First pick up the phone and call people! Always return calls and emails in a timely manner of course.

Finding new prospects and staying in touch.

You can do this in a number of ways. Certainly capturing emails and creating blasts work well but only if people open the emails! You can move into the next proven method of marketing for realtors that is card and postcard marketing campaigns. You can usually expect a 100% open rate and it’s a powerful way to foster great relationships with people and keep yourself in front of them.

Contact me to learn more about card marketing in real estate and how you can save time and money.